Cups & Merch
Celebrating kindness with the Peanuts™ + Starbucks™ Collaboration
Starbucks and Peanuts have come together in a global collaboration that celebrates kindness, coffee, and community. We’ve partnered with the iconic Peanuts to bring you an exclusive collection of merch and a limited-time line-up of beverages designed to sprinkle a little extra joy into your day.
Introducing Joe Kind Snoopy: The Peanuts™ + Starbucks™ Collaboration
You know Snoopy, now it’s time to meet Joe Kind Snoopy. Just as loveable as the beagle we all adore, Joe Kind Snoopy – a brand new character – takes centre stage in Starbucks’ collaboration with Peanuts. Together, we’ve joined forces to amplify kindness.
Snoopy’s joining Starbucks!
This year is Peanuts’ 75th anniversary, and we’re beyond excited to lead the celebrations. How, you might ask? By introducing you to a brand-new Peanuts character, Joe Kind Snoopy, created exclusively for Starbucks.
Joe Kind Snoopy
Inspired by Starbucks’ commitment to making a positive impact in the communities it serves, Joe Kind Snoopy reminds us that even small acts of goodwill can go a long way. Like Starbucks, this warm-hearted beagle’s mission is to encourage people to connect through the simple, everyday joys of life.
Exclusive Joe Kind Snoopy Beverages
At Starbucks, we aim to bring joy, kindness and happiness to those around us every day of the year. But in March, you can experience even more goodness – in the form of Starbucks® Joe Kind Snoopy beverages!
In collaboration with Peanuts, we’ve handcrafted three new beverages that are basically friendship, love and care in a cup. Delight your bestie with a spontaneous coffee date and order them a Peanuts™ + Starbucks™ beverage. Or, in the true spirit of celebrating kindness and spreading joy, surprise someone at work or school with a Peanuts-themed Frappuccino® when they least expect it.
Peanuts™ + Starbucks™ limited edition beverages
There are three scrumptious beverages in this limited-edition collaboration.
Joe Kind Snoopy Chocolate & Caramel Latte (Iced or Hot)
Introducing the Joe Kind Snoopy Chocolate & Caramel Latte, containing a mixture of Starbucks’ signature espresso and perfectly steamed milk, poured into a cup lined with ribbons of caramel and chocolate sauce. It’s then got a luscious whipped cream topping, chocolate sauce coating, a dusting of cocoa and an exclusive white chocolate Joe Kind Snoopy topper. Grab it hot or iced, depending on your preference, or treat yourself to both!
Joe Kind Snoopy Chocolate & Caramel Frappuccino®
There’s also the Joe Kind Snoopy Chocolate & Caramel Frappuccino®. Enjoy the blend with or without coffee (both are delicious!), milk and ice, swirled with caramel and chocolate sauce. This indulgent Frappuccino® is also finished with whipped cream, more chocolate sauce, cocoa and an exclusive white chocolate Joe Kind Snoopy topper.
Prefer a plant-based option? Choose from our range of milk alternatives and opt for plant-based whipped cream. (Just note that the caramel sauce contains dairy.)
New Peanuts merch
If you’re a fan of coffee, chances are you love the Starbucks merch range. If that’s the case, you’ll be thrilled to learn that in addition to our exclusive Joe Kind Snoopy beverages, we’re launching a limited-edition range of mugs, cups, drink bottles and more.
And since the heart of our Peanuts™ + Starbucks™ collaboration is to spread kindness, why not grab something for the Snoopy lover in your life? It’s a thoughtful way to bring a little extra joy to their day.
Snoopy merch, for good!
To celebrate Snoopy’s 75th anniversary, we’re releasing an exclusive Peanuts™ + Starbucks™ limited edition merchandise range featuring none other than Joe Kind Snoopy himself. There’s a stacked lineup including the Peanuts Love Stainless Steel Tumbler, the Peanuts Gratitude Water Bottle, the Peanuts Friendship Mug and the Peanuts Friendship Stainless Steel Cold Cup.
As everyday items, they’re the perfect reminder to uplift others. That might be as simple as holding the door for someone as you leave your local Starbucks store. Or, as generous as gifting a friend a Peanuts Love Plastic Cold Cup from the exclusive merch collection.
This adorable collection won’t last long though. With a limited range that differs from store to store, you’ll need to get in quickly to secure your favourite pieces. You can also head online to shop the range and enjoy delivery straight to your door.
Celebrate the simple, everyday joys of life
If you’re sold on trying an exclusive Peanuts™ + Starbucks™ beverage and committed to spreading goodness everywhere you go, there’s really only one thing left to do!
Head instore, visit our online shop or order a tasty beverage via the app to get your hands on a delicious blend or piece of Joe Kind Snoopy merchandise. The limited-edition collection launches Tuesday, 25th March, but it won’t be around forever – so make sure to grab your favourites ASAP!
Little acts of kindness go a long way
Although Joe Kind Snoopy is only around for a limited time, Starbucks encourages you to embrace love, joy and gratitude all year round. Every act of kindness – big or small – makes a difference. If you need some inspiration to spread the Joe Kind Snoopy message of connection, here are a few ideas to get you started:
- Write a letter to someone you love, letting them know how much they mean to you
- Shout a friend a Joe Kind Snoopy Chocolate & Caramel Latte, especially as a surprise
- Organise a catch up with someone you haven’t spoken to in a while
- Show appreciation to people who’ve supported you
- Pick up a mood booster (like a Joe Kind Snoopy Chocolate & Caramel Iced Latte ) for someone who could use a little lift
- Gift a friend or relative something they love, just ‘because’
This month, let’s make kindness a daily habit. Grab a Starbucks Joe Kind Snoopy beverage, share a thoughtful moment and help us make the world a little brighter – one small act of kindness at a time.