Customer Experience
Starbucks® Rewards | Have you joined our coffee rewards program?
If you love a regular daily handcrafted Latte before work or are a sucker for a sweet mid-morning Frappuccino®, you’ll wish you’d signed up for Starbucks® Rewards sooner.
It’s your VIP access to our iconic menu, world-famous service and welcoming stores – all with more exclusive benefits poured in. Read on to discover exactly why our app is on thousands of phone home screens around the country.
The benefits of joining Starbucks® Rewards
It’s hard to distil the value of Starbucks® Rewards into just one paragraph, so we’ll do it in three.
Greater efficiency
With the Starbucks® app, you can leave your wallet at home. That’s because not only can you order through the app, but you can pay as well. You can link your card, upload credit directly or add funds from a gift card. You’ll also earn coffee rewards every time you sip!
Full customisation
Customise your coffee order with ease. Change your toppings, roast style, milk variation and even add extras to your beverages. All with the touch of a button.
Have a super niche, slightly unique order that you just love? Add it to your favourites to save time chopping and changing ingredients each time you want to grab it again.
Even better value
Arguably the sweetest part about joining Starbucks® Rewards is the freebies. Not only do you score one on your birthday every year, you also collect stars with every single handcrafted beverage purchase, which you can then redeem on more delicious beverages.
It’s not just coffee items that are eligible either. Refreshers, Cream Frappuccinos® and all our other hand-crafted beverages earn you stars.
PLUS (yes, there’s more), you’ll get exclusive early access to some of our most iconic seasonal beverages (pumpkin spice, anyone?).
![Pumpkin Spice Seasonal Beverage](https://bunny-wp-pullzone-8lgzf5kyx3.b-cdn.net/assets/uploads/2025/02/StarbucksSeasonalBeverages.jpg)
If you’re not already signed up for a coffee rewards program, you’re seriously missing out. It’s so simple and comes with a full range of benefits.
Why coffee rewards programs are so popular
As you’ve already read, there are lots of reasons we love a coffee rewards program. And they’re popular for good reason. You get rewarded for being a loyal caffeine sipper at the same cafe each day. Plus, it’s easy to collect points if you’re a regular coffee or blended beverage drinker. Why not get rewarded for something you do (and enjoy!) regularly?
Why join Starbucks® Rewards?
Simple – you’ve got access to incredible coffee perks. And unlocking them is so simple. Just download the Starbucks® App on your iPhone or Android device and start enjoying perks like:
- Skipping the queue with Mobile Order & Pay
- A FREE beverage on your birthday
- Your 10th beverage free when you collect and redeem stars
- Customisable drink orders
- Save your favourite drink order for quick reordering (again and again
- Beverage pre-ordering (up to 2 hours ahead!)
- ‘Favourite’ stores
- Easily browsing store locations and opening hours
- And so much more!
Signing up for coffee perks is simple
Wondering how to sign up? Joining Starbucks Rewards only takes a few minutes. Once you download the app from the App Store or Google Play Store, simply sign up using your email address and phone number. Then, you’re ready to make your first order.
TIP: Don’t forget to add your birthday when you sign up. This way we’ll know when to send you a free hand-crafted beverage on your special day! If you skipped it, don’t stress. Simply navigate to your account (the profile icon in the top left), then add it in here.
![Starbucks Rewards App](https://bunny-wp-pullzone-8lgzf5kyx3.b-cdn.net/assets/uploads/2025/02/StarbucksRewardsApp.jpg)
Redeeming Starbucks® Rewards ‘stars’
Redeeming your stars is as simple as sipping away on your favourite blended beverage. You could even do both at the same time. Read on to discover how you earn ‘stars’, what you can redeem them on and a few other handy things to know about our coffee perks program.
How to earn redeemable ‘stars’
No surprises here. Ordering your go-to Dirty Chai Iced Shaken Espresso (or any beverage for that matter) and scanning your Rewards card is how you’ll earn stars. Every hand-crafted beverage is equal to one star. So, if you buy coffee for the whole office, you’ll receive stars for every drink!
Using Starbucks® Rewards on drinks, food and merchandise
Looking to redeem your stars? Simply open the app, head to the ‘Rewards’ tab down the bottom (look for the star!) and voilà – you’ll see your Rewards balance. You can also access your stars from the home screen, too. Once you reach nine stars, show the barcode instore or click ‘redeem rewards’ when you’re ordering via the app.
Rewards members also get complimentary exclusive access to new coffee releases, limited-time beverages and our very own merch range. All of this for FREE.
Did you know you can also order food with the Starbucks® Rewards app? Our all-day bites menu is where you’ll find delicious lunches like baguettes, toasties, rolls, wraps and paninis. Feeling like something sweet? We’ve got treats like cookies, slices and donuts too.
![All-day bites menu items](https://bunny-wp-pullzone-8lgzf5kyx3.b-cdn.net/assets/uploads/2025/02/Starbucks_Food-grouped_V2.jpg)
Do Starbucks® Rewards expire?
You might also be wondering if Starbucks® Rewards expire. Once you’ve collected nine stars and earned a free coffee, you’ll have 12 months to redeem it. If it’s your birthday, you can enjoy a free beverage until the end of the month!
TIP: If you’ve banked rewards from using a Starbucks Card overseas, you can continue using the card in Australia too. That way, you won’t lose any of your benefits.
Ready to sign up for Starbucks® Rewards? Sip-tacular. Download the Starbucks® Rewards App and join one of the country’s favourite coffee loyalty programs.
If you’ve got any questions or need help with your app or rewards experience, feel free to get in touch.
Happy sipping!